Privacy Policy (Innovator Edge Umbrella)

Effective Date: March 1, 2026

This Privacy Policy explains how The Innovator Edge ("we," "us," "our") collects, uses, and protects personal information when you visit theinnovatoredge.com and when you use any of our software products, websites, and services (collectively, the "Services"). Our Services include multiple applications and may change over time as we release new products. Fleur-ish is one example of a Service we operate. The Innovator Edge is operated by Eltham Trust (legal operator).

By using our Services, you agree to this Privacy Policy.

1) Information We Collect

A) Information you provide

Depending on which Service you use, we may collect:

Name and contact information (email address, phone number)

Account/login information (such as magic-link authentication)

Business/profile information (such as shop name or company details)

Support messages and communications

Content you submit in a Service (for example: notes, forms, uploads, feedback, or other inputs)

Billing/subscription details (if a Service offers paid plans)

Payments: If you purchase a subscription or paid feature, payments are processed by third-party payment providers. We do not store full payment card numbers on our servers.

B) Files and uploads

Some Services allow uploading files (for example, photos used for operational purposes such as proof of delivery or wholesale claims in Fleur-ish). Uploads may be stored with our service providers using access controls (such as private storage and secure access links).

C) Information collected automatically

When you visit our website or use a Service, we may automatically collect:

IP address

Device type, browser type, operating system

Approximate location (based on IP), time zone

Usage data (pages/screens viewed, clicks, feature usage)

Referring website/search terms

Cookies and similar technologies

2) How We Use Information

We use personal information to:

Provide, operate, and maintain the Services

Create and manage accounts and authentication

Deliver core product features (including operational workflows inside specific apps)

Respond to support requests and communicate with you

Send service notices, confirmations, and updates you request

Improve performance, reliability, and user experience

Prevent fraud, detect abuse, and secure the Services

Comply with legal obligations

We only collect and use information that is reasonably necessary for these purposes.

3) Cookies and Similar Technologies

We use cookies and similar tools to:

Keep the website and Services functioning

Remember preferences

Understand usage patterns and improve performance

You can control cookies via your browser settings. Disabling cookies may affect certain features.

4) SMS/Text Messaging

For certain Innovator Edge services (such as Fleur-ish), we may offer SMS features to support operational workflows — for example, notifying drivers of deliveries or sending customer updates. These messages are only sent to users who explicitly opt in.

Opt-in

You opt in by providing your phone number in a form or workflow where SMS is offered and giving clear permission (for example, checking an SMS consent box).

Examples of messages

Support replies

Service/operational updates

Transactional notifications (where applicable)

Message frequency

Message frequency varies based on your activity.

Opt-out

Reply STOP at any time to unsubscribe. You may receive one final confirmation message after opting out. Message and data rates may apply.

Help

Reply HELP for help, or contact us at:

Phone: +1 860 815 8908

Email: info@theinnovatoredge.com

Fees

Message and data rates may apply depending on your carrier plan.

No sale of SMS consent

We do not sell, rent, or share your mobile number or SMS consent with third parties for their own marketing purposes. We may share phone numbers with trusted service providers (such as SMS platforms, telecommunications carriers, and routing providers) only to deliver messages you opted in to receive.

5) How We Share Information

We do not sell your personal information.

We may share information with trusted service providers that help us run the Services, such as:

Hosting and deployment providers

Database, authentication, and storage providers

Email delivery providers

Payment processors

SMS delivery providers (if you opt in to SMS)

Security, analytics, and monitoring providers

We may also disclose information if required by law or if necessary to protect rights, safety, and security, or to investigate fraud.

6) Data Retention

We keep personal information only as long as necessary to:

Provide the Services

Maintain business records and resolve disputes

Comply with legal obligations

Retention periods may vary by Service and by the type of data (for example, uploaded files used for operational quality control).

7) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of online transmission or storage is 100% secure.

8) Third-Party Links

Our website or Services may link to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies separately.

9) Your Rights

Depending on where you live, you may have rights to request access, correction, deletion, or to object to certain processing of your personal information.

To make a request, contact us at:

Email: info@theinnovatoredge.com

Phone: +1 860 815 8908

If you are in the EEA/UK, your information may be processed and stored in the United States and other countries where our service providers operate.

10) Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date.

11) Contact Us

The Innovator Edge

Website: theinnovatoredge.com

Email: info@theinnovatoredge.com

Phone: +1 860 815 8908